Heineken je nedavno završio kampanju promoviranja odgovornog konzumiranja alkohola kroz jedinstvenu online igru nazvanu Player 0.0. Više od 1.500 ljubitelja gejminga odigralo je igru više od 25.000 puta, a takmičenje se odvijalo u dvije faze: virtualnim kvalifikacijama i finalu u Bosni i Hercegovini.
Finalno takmičenje održano je u Sarajevu, gdje se 15 vozača na F1 simulatorima borilo za priliku da se suoče sa Maxom Verstappenom. Pobjednik je bio Ernad B., koji je osvojio prvo mjesto zahvaljujući svojim vozačkim vještinama. On je izjavio da je uzbuđen zbog prilike da se takmiči na globalnom finalu protiv Verstappena.
Heineken je kroz ovu aktivaciju još jednom naglasio važnost vožnje bez konzumiranja alkohola. Denis Mašić, Heineken portfolio manager, je istakao da je važno promovirati odgovorno konzumiranje alkohola, bez obzira da li se vozimo u stvarnom ili virtualnom svijetu.
Player 0.0 je samo jedan od načina kako Heineken širi poruku o odgovornom konzumiranju alkohola i sigurnoj vožnji među mladim vozačima. Heineken poziva sve da uživaju odgovorno i prati ih na društvenim mrežama kako bi saznali više o njihovim aktivnostima.
Ukupno, Heineken je uspješno izveo kampanju koja je privukla veliki broj ljubitelja gejminga i promovirala važnost odgovornog konzumiranja alkohola među mladima. Ernad B. će imati priliku da se takmiči na globalnom finalu zajedno sa Maxom Verstappenom, što je sjajan uspjeh za ovog mladog vozača.
Heineken’s commitment to promoting responsible alcohol consumption has been highlighted once again through a unique and engaging online game called Player 0.0. Over 1,500 gaming enthusiasts played the game over 25,000 times, with the competition divided into two stages: virtual qualifications and the finals in Bosnia and Herzegovina.
The exciting final event was held in Sarajevo, where 15 drivers on F1 simulators competed for the chance to challenge Max Verstappen, a three-time Formula 1 world champion. The winner was Ernad B., who demonstrated exceptional driving skills and deservedly claimed the first place.
Ernad expressed his excitement at being crowned the winner of the inaugural Player 0.0 competition, thanking Heineken for the unique opportunity and sending a message to Max Verstappen to prepare for the global final.
Through this activation, Heineken once again emphasized that the best driver is always the one who does not drink. Denis Masic, Heineken portfolio manager, also highlighted the importance of promoting responsible alcohol consumption, whether driving in the real world or a virtual one.
Player 0.0 is just one of the ways in which Heineken is spreading the message of responsible alcohol consumption and safe driving among young drivers. Heineken encourages everyone to enjoy responsibly and invites them to follow their social media pages for updates on their activities.
Overall, Heineken has successfully executed a campaign that has attracted a large number of gaming enthusiasts and promoted the importance of responsible alcohol consumption among young people. Ernad B. will now have the opportunity to compete in the global final alongside Max Verstappen, a great achievement for this young driver.
